"The idea is that every few months, we would bring https://www.hzlongersawchain.com in one more commodity to the market, very soon we are going to launch potatoes in fresh form," he added.Identifying agri business and value chains as key focus area, he said ITC is preparing for the next generation of e- choupal, its rural Internet based network for farmers through which it procures agri and aquaculture products. The company has recently introduced frozen prawns and has plans to expand its sea foods portfolio."We would like to go forward with growing contribution to the economy on areas of national priorities.Puri said ITC is focused on leveraging on synergies of its enterprise strengths as part of its overall strategy.
He further said ITCs investments in agri back-end will take care of scaling up in the existing categories, while newer categories will also increase the companys interface with the agri back-end."This is a tremendous opportunity.ITC now has 58 per cent of its revenue from the non- tobacco segments, which are FMCG, hotel, agri business, paper & paper board as part of its diversification strategy.At its AGM in July this year, ITC had announced to enter into the fruits, vegetables and other perishables segment in fresh, frozen and dehydrated form as part of its drive to build an agri based industry for the future."We have 65 projects with an investment of Rs 25,000 crore in various stages.
FMCG major ITC will continue diversification into new areas with agri business set to play a key role, as part of its India First strategy under which it aims to create 10 million sustainable livelihoods by 2030, according to company CEO and Executive Director Sanjiv Puri.Elaborating on the companys new steps in the area, Puri said: "Going forward, from items like potato and wheat, increasingly our focus is going to be on fruits, vegetable and sea foods".
He further said ITCs investments in agri back-end will take care of scaling up in the existing categories, while newer categories will also increase the companys interface with the agri back-end."This is a tremendous opportunity.ITC now has 58 per cent of its revenue from the non- tobacco segments, which are FMCG, hotel, agri business, paper & paper board as part of its diversification strategy.At its AGM in July this year, ITC had announced to enter into the fruits, vegetables and other perishables segment in fresh, frozen and dehydrated form as part of its drive to build an agri based industry for the future."We have 65 projects with an investment of Rs 25,000 crore in various stages.
FMCG major ITC will continue diversification into new areas with agri business set to play a key role, as part of its India First strategy under which it aims to create 10 million sustainable livelihoods by 2030, according to company CEO and Executive Director Sanjiv Puri.Elaborating on the companys new steps in the area, Puri said: "Going forward, from items like potato and wheat, increasingly our focus is going to be on fruits, vegetable and sea foods".
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